Drug Prevention.
A much unexpected, or at the very least, random place to find Scratch and Sniff would be in official documentation. In 2013, the UK charity Crime Stoppers released 210,000 leaflets aimed at tackling the rise of drug growers in certain areas. A card was produced with a Scratch and Sniff section, which when scratched realesd the scent of cannabis, it was used to make people aware of the smell of cannabis to identify possible cultivation’s in their area. In 2016, the same idea was used by UK police charities again, releasing a card which this time included the additional smells of marijuana, mephedrone, MCAT and resin. Named The ‘No Excuses’ campaign it used the wider variety of Scratch and Sniff scents on these cards to help young people identify and stay away from potential drug use.